Why do some experiences confound, while others illuminate? What is it that separates a good experience from a great one? How do story and your audience combine to create a successful show? What new demands are facing today's storytellers and experience makers? How can new presentation technologies support your goals? What are the basic steps for turning your story/experience into an effective tool for capturing anonymous hearts and minds?

pARTy/SCIENCE guides public speakers, business and science presenters and conference and festival directors to better understanding and serving people's fundamental and universal desire for life-enhancing "experiences." As communication becomes an increasingly central part of both our real and our virtual lives, we must give more focus to fulfilling our public responsibilities, without having to sacrifice any of the fun and illumination that we each value in our private lives.

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