An audience is a dynamic and collective entity that is capable of exhibiting all the best and worst aspects of individuals. Supported by a multitude of perspectives, and depending on the nature of the specifically called for activity, audiences are fully skilled in the art of playing many roles. Spectacles call for spectators, objects for observers, rituals for celebrants, games for players and meditations for metaphysicians. Whatever the form, whatever the role, at some point the transfer of an experience from the "presenter/storyteller" to the audience becomes essential. Less commonly appreciated is the subsequent transfer of that experience from the audience back to the storyteller, and then horizontally to and from other members of the audience. That broader-banded experience is a many-sided and multi-dimensional conversation, and one which today's storyteller must enter into and fully embrace.